Journalism today must rebuild credibility and public trust. Guided by the principle “People Watch People”, our mission is to create a media ecosystem that reflects society, amplifies ordinary voices, and connects deeply with people. Our vision is to fuse Kerala’s cultural depth with India’s diversity and global relevance, delivering journalism that is socially conscious, relatable, and credible. This is more than a channel—it is a movement. With a strong pan-India network and inclusive framework, we aim to bridge media and the people it serves, ensuring truth, responsibility, and public welfare remain central.